Take your AI product from 0.5 to 1
The problem
Building AI products has never been faster. But it hasn't become easier. The hard part is still building products that meet customers where they are and create lasting value for customers, the business and its investors.
This is the problem Growth Story solves.
Who we work with
Series A startups
You've raised to grow, but every product decision still runs through the founder. You need product leadership now, to scale the business and yourself.
Scale-ups
You're launching a new AI product or rethinking your current one with AI, and you need someone who has done it before.
VC funds
Assess and lift product capability across your portfolio, so your companies deliver on their ambitions.
Our Services
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01 · Outside-in
Validate market demand and customer needs
Customer interviews and market research identify who your ICP is and what jobs they want solved, before you build.
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02 · Inside-out
Validate the product
Evals against customer jobs and expectations prove what your product does and which metrics it moves.
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03 · Synthesis and strategy
Create product strategy and roadmap
A strategy and roadmap that determine what to build, what to cut and in what order to maximise value delivery.
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04 · Execution
Create GTM and pricing strategy
Identify the customers most likely to pay for your product, with a positioning and price that your sales team can close.
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05 · Team
Build the product team and culture
Put in place the team, structure, processes and culture to become a product-led organisation.
Engagement models
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Fixed fee
Project
Fixed scope, fixed fee. One month, one clear question.
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Monthly retainer
Fractional
Your Chief Product Officer. One to three days a week.
Tom McQueen, Founder Growth Story
Tom has over 20 years' experience conceptualising and commercialising products, and building product capability, for startups, scale-ups, listed companies and consulting firms across APAC and UK/Europe.
His background spans product, sales, marketing, people and commercial leadership, so he takes a holistic approach to product strategy, execution and outcomes. He works directly with CEOs and VC partners, as both an advisor and a hands-on practitioner.
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