You built the product.
Now build the business.
Growth Story works with Founders and CEOs to build the commercial engine for their product business.
Book a 30-min call →Most startups and products don't fail because the thinking isn't great or the tech doesn't work.
They fail to grow because the product, GTM, sales and operations are usually not aligned to the same direction. The ICP is undefined, the positioning is fuzzy, the roadmap is unstructured, and the product operations is undisciplined.
What Growth Story does
Growth Story works with CEOs and Founders to build the commercial engine for their product business, closing the gap between the product and the market.
We help companies get clear on who the customer really is, what are their customers' unmet needs, and how do they buy. We align the value prop, product roadmap, GTM and technology in the same direction. We create repeatable product and GTM motions that scale.
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ICP definition and buyer research
Uncover who has the problem you solve, how they think about it, and what they'll pay to fix it. Direct buyer conversations, backed by data. Systematic and structured.
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Value proposition and positioning
Sharpen the message so it lands with the right buyers. A positioning that sales and marketing can actually use — not a slide that lives in Google Drive.
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Product strategy and roadmap prioritisation
Translate market signals into product decisions — what to build, what to cut, how to frame the offer so buyers recognise their problem in it.
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Go-to-market design and execution
Build the motion that makes growth repeatable — not just the first few deals, but a system that scales. Outbound, pipeline, and the plays that close.
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Sales process and pipeline development
From first conversation to closed contract. Build the process that moves buyers through and gives you visibility over what's working.
How we work together
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FractionalAn expert embedded for 1–2 days per week for 3–6 months as a part-time CPO / CRO. Right for CEOs and Founders who need experienced hands in the business without making a full-time hire.
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ProjectClear problem statement, clear outcomes delivered.
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AdvisoryA thinking partner for founders and leadership teams. Right for companies that have the team but want an outside perspective.
Tom McQueen, Founder of Growth Story
Tom McQueen is the founder of Growth Story and a product and commercial leader with 20+ years building and scaling digital products across Australia, Asia Pacific and Europe.
He's shipped products at startups and ASX-listed companies. Advised founders on product strategy, GTM and market entry. He builds AI-powered tools himself.
He knows what good looks like for product companies and for customers.
LinkedIn →